Fixed, published prices · Express Decision from €140 · 100% remote

Launch

Idea Test

Check the demand before you invest.

A new product, a new service, a new customer base: before you commit time and money, we check that demand exists, at what price, and what it would take to reach it.

Format
Research, interview and written verdict
Deliverable
Test report and verdict
Turnaround
4–7 working days
Price
from €180

Three formats

01

Essential

€180

Demand estimate and verdict

4 working days

What's included

  • 45-minute scoping interview
  • Estimate of demand and market prices
  • Key assumptions to verify
  • 4-page written verdict
02

Complete

€320

Full test and validation protocol

7 working days

What's included

  • Everything in the Essential format
  • Break-even calculation
  • Five-step field test protocol
  • Recommendation: launch, adjust or drop
  • 60-minute video debrief
03

Guided

€510

The Complete format, then 30 days of follow-up

7 working days

What's included

  • Everything in the Complete format
  • 30 days of follow-up after delivery
  • Two 30-minute video check-ins
  • Written answers within 2 working days
  • Review of your field test results

How it works

  1. 01

    You pay for the product online.

  2. 02

    Within 24 working hours, we write to you to schedule the first conversation and send you the questionnaire.

  3. 03

    We work on your case and meet by video.

  4. 04

    You receive your deliverables within the stated lead time; the follow-up in the Guided format starts on delivery.

Start with an Express Decision

Two or three options, your criteria, a written recommendation within two working days.